Mediated Intimacy: Sex Advice in Media Culture by Meg-John Barker & Rosalind Gill & Laura Harvey

Author:Meg-John Barker & Rosalind Gill & Laura Harvey [Barker, Meg-John & Gill, Rosalind & Harvey, Laura]
Language: eng
Format: epub
Tags: social science, Media Studies
ISBN: 9781509509119
Google: lHpbswEACAAJ
Publisher: Wiley
Published: 2018-04-30T20:29:07.156154+00:00

Conclusion

This chapter has examined the way that sex and relationships advice focuses on work and entrepreneurship. Through analyses of magazines, online articles, TV shows and sex apps, we have sought to unpack the diverse different forms of work enjoined by sex and relationship advice. This ranges from the work of tactics and strategy in planning dating, to the labour of bodywork and self-promotion, to the skill acquisition needed to have the best sex ever, to the emotional labour of communicating and taking care of another person, and the wholescale psychological transformation involved in overcoming hang-ups to become an adventurous and confident sexual subject. We have shown how notions of marketing, investment and shopping permeate these notions of work, as our intimate life becomes saturated in discourses of management and entrepreneurship.

Our focus in this chapter has largely been on texts aimed at heterosexual women and men and we have sought to highlight, above all, the deep and persistent inequalities that scar these discourses. If sex and relationships are increasingly thought of through metaphors, analogies and practices of work, then this work remains profoundly shaped by gender injustice. This both reflects and helps to support a society still riven by inequality.

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